There's this … Consumers are also much less aware of the Eat brand, which has an awareness score of 44.4% compared to 86.7% for Pret.Pret has bought its high street rival Eat as it looks to service growing demand for vegetarian and vegan options.“It has been a privilege to lead Eat for the past three years, and I believe this acquisition creates new opportunities for employees and customers alike.”Schlee, who came up with the idea, says: “The acquisition of the Eat estate is a wonderful opportunity to turbocharge the development of Veggie Pret and put significant resources behind it.”There can be enormous pressure at work to read and respond to emails immediately but more progressive companies have realised this is causing stress and burnout, and are introducing policies to tackle the issue.Andrew Walker, CEO of Eat, adds: “Eat’s passionate and talented team are what make the business; their commitment to providing our customers with great food and excellent service is at the heart of the company’s outstanding recent performance. In 2001, Pret controversially sold a 33% stake to burger chain McDonald's for £50m, which was then bought out by private equity firm Bridgepoint in 2008. This means that the Eat brand will ultimately be absorbed within Pret.”Pret A Manger has bought rival sandwich chain Eat in a move that will see the latter brand disappear from the high street as Pret looks to “turbocharge” its Veggie Pret format.As BT underwhelms with its new brand design, Harry Lang asks how important investment is in an exciting logo and whether there is such a thing as ‘too simple’.The majority of Eat branches are in London, but there are stores across the UK including in Birmingham, Manchester, Cambridge, Edinburgh. Apr 14, 2014 at 9:09 AM #6. Was this article helpful? Joined: Nov 18, 2008 Posts: 2,430 Location: Liverpool. Your reviews will help us discover if this is a trend.Neither chain is the cheapest in town, but Pret seems to offer far better service and a consistent product. And the reason for the price difference? History First Pret a Manger restaurant. It has a sense of what its customers want.Please preview your comment below and click ‘post’ when you’re happy with it.In order to get a better idea of which retailers are delivering and which are falling short, we would like you to tell us about your experiences of the same shops.However, I admire the company's attitude towards waste – all sandwiches are made on the day of purchase in a kitchen at each location (with the stated exception of a few very small outlets), and that those left unsold at the end of the day are collected by charities that provide food to the homeless.Each week we look at two shops competing in the same sector, and review what they are offering customers: from how helpful the staff are, to the best bargains currently on offer.Before you post, we’d like to thank you for joining the debate - we’re glad you’ve chosen to participate and we value your opinions and experiences.Please choose your username under which you would like all your comments to show up.