The analysis of the case of Nokia suggests that all these aspects are mostly lacking in respect to the company, as the managers were not able to introduce the new concepts into their products, the R&D team failed to utilise the key findings in introducing new products into the market and finally, the management’s approach also seems to be highly laggard, as despite introducing new and innovative smart phones, the management has undertaken decisions to take back their approach from introducing new and highly advanced smart phones to other small range of phones (Panne, Beers and Kleinknecht, 2003).The analysis of the case leads to the identification of another major significant issue as faced by Nokia is the timely introduction of new products into the market. Solution to camera failure on LUMIA 830 Y'all: OK- this is an old phone, but still has value and I use it as my "travel phone" by putting in a locally bough SIM wherever I am.
So, one has to always try to improve as better it can.
However, in respect to Nokia, this aspect has been significantly lacking, as the analysis of the case revealed that Nokia has devised the concept of a colour touch screen phone which is set above a single button and this concept is mainly planned by the Nokia team seven years before Apple Inc.
Despite making efforts in the form of huge spender in R&D activities, Nokia failed to introduce new smart phones that could compete against iPhone and the inability to introduce its innovative ideas into the market through its product have all caused the mobile phone company to bear significant amount of loss in its market share.According to a study conducted by Rosier, Morgan and Cadogan (2010), the principle challenge to firms is with respect to the ways in which strategies developed are implemented successfully by them. Nokia's problem was that it had a completely inflexible global platform and the processes that went with it. When the giants like Samsung was busy with the innovation factor, Nokia was the one who entered late and was much behind in terms of functionalities and innovation. This aspect clearly indicates that the lack of sufficient ability of the management at Nokia to revolutionise the market through its smart phones (Rosier, Morgan and Cadogan, 2010).The fact that innovation is crucial to a firm’s success is also supported by Panne, Beers and Kleinknecht (2003) by indicating that innovation allows the firms with opportunities to offer something new and distinctive apart from their competitors. Why the mighty fail – lessons from Nokia. Nokia’s marketing strategy.
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Contents Brief History Of Nokia Reasons For Selling Their Asset Nokia’s Failure SWOT Analysis Competitor (Samsung) Got It …
At its height Nokia commanded a global market share in mobile phones of over 40 percent.
But it was a huge misconception by the Nokia and Nokia fails in its assumptions, meanwhile, the company has taken the space and users too liked the concept and rapidly switched to the touch-screen format.Comparatively, when Nokia entered the new trend it failed in its lower end also of manufacturing best model. Mobile Reset 179,090 views The customers trust was taken over by the other companies and the selling and distribution management was not proper and also it became difficult for the customers to jump back to Nokia, as through awesome innovations Samsung and others have already won the hearts of the customers and people were unable to give the traditional concept phone a thought.Nokia gets failed firstly because of its own decision to get it sold to the Microsoft, reflecting its image of incapability to manage its firm. The moves that led to Nokia’s decline paint a cautionary tale for successful firms.
Samsung, as a marketed brand, was perceived as an innovator.
The device was shown locating a restaurant, playing a racing game and ordering lipstick. The users were very satisfied with its services and hardware. Despite making huge expenditure over the R&D function, Nokia is still struggling to turn its new ideas into its product and the resulting impact is its further decline in the sales and market position across industry.