2. The researcher can achieve maximum accuracy in the collection and analysis of data.3. This is because primary data has vast uses in research, statistics, and even business. Secondary data can either be qualitative, such as diaries, newspapers or government reports, or quantitative, as with official statistics, such as league tables. Advantages.
The respondent will fill it and send it back to the investigator.3. There is no need for a questionnaire or schedule.In this case, the investigator will appoint agents or correspondents to collect the necessary information from the parties. Primary is initiated by those wanting the data, like a restaurant chain crowd-testing a new menu concept. The researcher can be sure of the reliability of the data. In this type of research, the researcher will not collect any primary data and rely on existing sources of data. Collection of primary data is a time consuming affair.
3. According to Gratton & Jones (2009) primary research refers to research that has involved the collection of original data specific to a particular research project, for example through using research methods such as questionnaires or interviews. Marketing research reports, census, company websites, news reports, magazine articles are some of the sources of secondary data. The researcher, in certain cases, may not find access to certain records.In this method, the researcher would send schedules through enumerators or interviewers. Limited to the time, place and number of participants etc., whereas secondary data can come from different sources to give more range and detail. It is difficult to find sincere and honest interviewers or enumerators.The decision as to whether to use primary or secondary data in a given situation would depend on the following considerations:For example, if the study is on addiction to alcohol, the required information can be better secured by approaching those who are closely related to the addict.1. Disadvantages of Primary Data in Marketing Research. Secondary research tips lots of important questions that are needed while conducting primary research. Marketing research reports, census, company websites, news reports, magazine articles are some of the sources of secondary data. 1. The first advantage of using secondary data (SD) has always been the saving of time (Ghauri, 2005).Not enough with this, in the so called Internet Era, this fact is more than evident. outside sources. Advantages of Primary Data Over Secondary Data. It is easy to use information already gathered by someone.1. Advantages And Disadvantages Of Secondary Data. Collection of secondary data is not a time consuming affair.2. What is secondary data? ...The advantages and disadvantages of secondary data Many researchers employ the use of secondary data for their research. When discussing the advantages of primary data over secondary data, a lot of examples can be sighted. The nature and purpose of the research study.5. The main differences between primary and secondary research are as follows:Secondary research is also called desk research. Evaluation. Advantages and Disadvantages of Secondary Data Secondary data has advantages in the form of data assembly which is quite inexpensive. In this type of research, the researcher will not collect any primary data and rely on existing sources of data. Information which has been collected previously, by someone else, other than the researcher.
There are various advantages and disadvantages of using secondary data. The researcher can be sure of the reliability of the data.4. (i) Advantages of Secondary Data: Advantages of secondary data are following: • The primary advantage of secondary data is that it is cheaper and faster to access. Strengths of using secondary data in social research There is a lot of it! 1. Also through secondary data, data can be gathered in a quick way. The researcher need not depend on anyone for the necessary information.5. 5. The researcher gets firsthand information from the respondents.This approach is used when it is not possible to get the information directly from the parties concerned.Here, the investigator will prepare a questionnaire, containing the questions pertaining to the study, and send it to each respondent by post. 3. This saves lots of money and time here.