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LâOréal in China was awarded the Grand ONE Business Award at Alibaba Groupâs ONE Business Conference, the highest recognition for digital transformation across all industries of the Alibaba Group. China, which should become the world’s leading luxury market within the next ten years, is one of the foremost growth engines for L’Oréal Luxe. Our team has worked with over 300 international brands in the last 5 years, including industries such as F&B, education, luxury, cosmetics, digital and high-tech, but also industrial projects in B2B sectors. With this technology, consumers can try a new hair colour or a new lipstick live on their phone just as if they are trying the real product in a hairdressers or store. Also, sales online doubled year-over-year between 2013 and 2014. The Group has a powerful portfolio of 23 brands covering all categories to meet the aspirations of Chinese consumers. Several of the Group’s brands, like Giorgio Armani and Lancôme, have achieved excellent performance in this market, ranking among the ten most desired upscale brands (Bain and Company). For nearly 99% of all makeup enthusiasts, the answer is YES. Are some of the makeup brands in your vanity made in China? From ingredients to production, our objective is to come up with the optimal finish Since then, L’Oréal in China has expanded and become one of the nation’s most loved and purchased luxury cosmetic brands, with China its second largest market in the world. Combining beauty and tech has brought about services enhanced by artificial intelligence thanks mainly to the introduction of the Groupâs ModiFace try-on technology. A partnership between Tmall and LâOréal China led to the co-creation with consumers of the anti-aging Midnight cream under the LâOréal Paris brand, which was also very successful during Singlesâ Day, the worldâs largest 24h retail and e-commerce festival. The teams achieved this amazing goal by creating new retail experiences through storytelling, blurring the online and offline with, for example, pop-up stores, augmented reality try-ons, and live streaming by beauty advisors that all generated a lot of excitement.Another milestone in the application of artificial intelligence was made through the partnership between LâOréal and the Alibaba Group who jointly announced at Parisâ Viva Technology exhibition, La Roche-Posayâs Effaclar Spotscan, the worldâs first mobile testing application targeting acne. Big data was also on show thanks to the presentation of Deep Vision, an augmented reality consumer insight tool which helps track the latest trends from social media. For example, Kiehl’s set up the coffee house in Beijing’sTaikoo Li Mall in 2017, offering a menu of Instagram-friendly lattes and cakeswhose flavors take cues from the natural ingredients in its skincare products.So far, reviews seem to be generally positive, generating plenty of socialmedia photos of its exquisite decoration, decorated desserts and lattes.Daxue Consulting is a market research company providing tailored strategic advisory, fieldwork solutions & full-length reports on your market of interest.Also, L’Oréal China launches the omni-channelretail together with partners like Alibaba, a Chinese Internet giant.
LâOréal in China was awarded the Grand ONE Business Award at Alibaba Groupâs ONE Business Conference, the highest recognition for digital transformation across all industries of the Alibaba Group. China, which should become the world’s leading luxury market within the next ten years, is one of the foremost growth engines for L’Oréal Luxe. Our team has worked with over 300 international brands in the last 5 years, including industries such as F&B, education, luxury, cosmetics, digital and high-tech, but also industrial projects in B2B sectors. With this technology, consumers can try a new hair colour or a new lipstick live on their phone just as if they are trying the real product in a hairdressers or store. Also, sales online doubled year-over-year between 2013 and 2014. The Group has a powerful portfolio of 23 brands covering all categories to meet the aspirations of Chinese consumers. Several of the Group’s brands, like Giorgio Armani and Lancôme, have achieved excellent performance in this market, ranking among the ten most desired upscale brands (Bain and Company). For nearly 99% of all makeup enthusiasts, the answer is YES. Are some of the makeup brands in your vanity made in China? From ingredients to production, our objective is to come up with the optimal finish Since then, L’Oréal in China has expanded and become one of the nation’s most loved and purchased luxury cosmetic brands, with China its second largest market in the world. Combining beauty and tech has brought about services enhanced by artificial intelligence thanks mainly to the introduction of the Groupâs ModiFace try-on technology. A partnership between Tmall and LâOréal China led to the co-creation with consumers of the anti-aging Midnight cream under the LâOréal Paris brand, which was also very successful during Singlesâ Day, the worldâs largest 24h retail and e-commerce festival. The teams achieved this amazing goal by creating new retail experiences through storytelling, blurring the online and offline with, for example, pop-up stores, augmented reality try-ons, and live streaming by beauty advisors that all generated a lot of excitement.Another milestone in the application of artificial intelligence was made through the partnership between LâOréal and the Alibaba Group who jointly announced at Parisâ Viva Technology exhibition, La Roche-Posayâs Effaclar Spotscan, the worldâs first mobile testing application targeting acne. Big data was also on show thanks to the presentation of Deep Vision, an augmented reality consumer insight tool which helps track the latest trends from social media. For example, Kiehl’s set up the coffee house in Beijing’sTaikoo Li Mall in 2017, offering a menu of Instagram-friendly lattes and cakeswhose flavors take cues from the natural ingredients in its skincare products.So far, reviews seem to be generally positive, generating plenty of socialmedia photos of its exquisite decoration, decorated desserts and lattes.Daxue Consulting is a market research company providing tailored strategic advisory, fieldwork solutions & full-length reports on your market of interest.Also, L’Oréal China launches the omni-channelretail together with partners like Alibaba, a Chinese Internet giant.