MILWAUKEE (CBS 58) -- The Milwaukee Brewers have responded to reports about a change in their look for next season.
It’s a pretty small group.“We said, ‘Rodney, we don’t want you to feel cornered inside a box of ideas,' " Schlesinger said. " They’re tremendous when they’re authentic.
The idea is to strike a balance.Richardson admitted he approached Monday's unveiling with a touch of nervousness. They'll have new jerseys with a slightly changed logo as well as a new stadium name next year. Ryan Braun, Brent Suter, Brandon Woodruff and Keston Hiura modeled them at the unveiling event.The logo and uniform changes will coincide with the team’s 50th anniversary celebration during the 2020 season.The Brewers gave it some modern flourishes, connecting the “m” and “b” that form the glove, changing the color from royal blue to navy blue and putting two seams on a now-centered baseball to give it a more authentic look. That design lasted only six years before the team, in anticipation of moving from County Stadium to Miller Park, changed to a cursive “Brewers” over a circle that featured the word “Milwaukee” and sprigs of barley as a nod to the city’s brewing heritage.“The reality is that people of all demographics, of all ages, embraced the ball-in-glove. A virtual museum of sports logos, uniforms and historical items. Currently over 10,000 on display for your viewing pleasure ""We're looking to win the World Series with this ball-in-glove," Attanasio said.That was the Milwaukee Brewers' message as they announced a branding overhaul Monday night at the Skyy Lounge at Miller Park.
“We’re doing it because we want to do something that will last for the next generation.The Brewers began examining a redesign more than two years ago, and not surprisingly, it started at the top with Attanasio, wife Debbie and their two sons, Dan and Mike. That patch will go away after 2020 but the new uniforms will not. So, it's something I'm excited about and something I think we're all excited about. He knows fan approval means everything.That change is a nod to the city of Milwaukee’s nickname as “Cream City,” which derived from the cream-colored bricks used as common building materials in the mid- to late 19th century.Braun, who modeled the cream-colored primary home uniform, said he was excited when seeing the new uniforms for the first time.“We’re not doing this – a whole rebrand and identity system – for the retail opportunity,” Schlesinger said.
The Seattle Pilots used this logo for one season before moving to Milwaukee and becoming the Brewers. The primary home uniform will feature a cream color instead of the traditional white, with a slightly curved “BREWERS” across the jersey.Along the way, however, the Brewers introduced “retro” uniforms and merchandise featuring the original ball-in-glove design. What was once old is new again.In recent years, it had become evident to club officials that many fans never let go of the ball-in-glove while the team went through other logos. "“We always knew the fans loved the ball-in-glove. • History of Brewers logos. The cash receipts told them this is what many fans wanted to buy and wear, so more and more items were produced featuring that logo.During his visits to Milwaukee, Richardson said one recurring theme that was unmistakable was how much Brewers fans love their team.