As we continue to grow, we strive to ensure that our culture remains alive and well.Fundamentally, we believe that openness and honesty make for the best relationships because that leads to trust and faith. For brands creating new market categories, the UVP is the answer to why they should consider you at all.MicroArts Creative Agency has worked with many brands that have killer offerings, but need motivation to own their most differentiating element. In order for someone to feel good about a relationship, he/she must know that the other person truly cares about them, both personally and professionally. Zappos’ “Powered by Service” unique value proposition is a mantra that eliminates the fear of buying shoes online and not having them fit. And for anyone we bring on board, the best expertise they can bring is expertise at learning and adapting and figuring new things out -- helping the company grow, and in the process they will also be growing themselves.Interested in seeing what the Zappos Core Values mean outside of Zappos?A company’s culture and a company’s brand are really just two sides of the same coin. The best team members take initiative when they notice issues so that the team and the company can succeed. Zappos’ “Powered by Service” unique value proposition is a mantra that eliminates the fear of buying shoes online and not having them fit.
One of the side effects of encouraging weirdness is that it encourages people to think outside the box and be more innovative. Instead, we carry ourselves with a quiet confidence, because we believe that in the long run our character will speak for itself.At Zappos our 10 Core Values are more than just words, they're a way of life. The one major change was to close down the Kentucky warehouse and let Amazon handle part of the order fulfillment and customer experience.By 2004, the risky decision paid off and the company made $184 million in gross sales. We are not an average company, our service is not average, and we don't want our people to be average.
Their advertising and website focuses on messaging and visuals focusing on hope … and the people they are giving it to. The proposition is an easy-to-understand reason why a customer should buy a … I don't have to pretend to be something I'm not, which makes Zappos a comfortable place to be.A strong culture means lower employee burnout and therefore, lower turnover.
Whether internally with co-workers or externally with our customers and partners, delivering WOW results in word of mouth. It describes Zappos’s distinctive value proposition that is neither an offline nor online shoe store in the conventional sense. We want everyone to not be afraid to take risks and to not be afraid to make mistakes, because if people aren't making mistakes then that means they're not taking enough risks. The business is expected to grow in this direction in the coming years given the size of the overall clothing market.The company began its journey as an online store called ShoeSite.com. These values guide everything we do, including how we interact with our employees, how we interact with our customers and community, and how we interact with our vendors and business partners.Build Open and Honest Relationships With CommunicationBuild a Positive Team and Family SpiritIn January 2005, Zappos polled employees on what they thought the company’s core values should be. To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. It's hard... but if we weren't doing something hard, then we'd have no business. During the same year, the company increased sales by close to four times and brought revenue up to $8.6 million. These items make up 20 percent of store sales. It's important to always act with integrity in your relationships, to be compassionate, friendly, loyal, and to make sure that you do the right thing and treat your relationships well. “1 in 5 relationships start online & more of them start at Match.com.” Their unique value proposition uses tangible facts to prove that Match.com is the most qualified site to find you love. We don't take "no" or "that'll never work" for an answer, because if we had, Zappos would never have started in the first place.