His aim was to bring a touch of Anglo-Saxon class to the underwear drawers of the average American women. Wexner, during his visit to one of his stores in San Francisco, caught sight of Victoria’s Secret.
By 1982, he had opened another three stores in the Bay Area and the company was making more than $4m in annual sales.The feeling of embarrassment and fear in equal parts, while being utterly incongruous, is palpable. As far as Victoria's Secret went, Raymond’s instinct was spot on, but his implementation lacked the understanding of his successor, leaving him to become a cautionary tale for entrepreneurs. What he found in the store were floral, unappealing nightdresses that stuck out like a sore thumb under the fluorescent lights of the store.
Raymond started the company after being influenced by a shopping trip he’d just taken with his wife. There was something missing in Raymond’s formula, and he just couldn’t seem to figure it out.Scientists To Explore A Mysterious 425-foot Underwater Sinkhole Called ‘Green Banana’We’ll never know what drove a genius like Raymond to end his life. The annual Victoria's Secret show takes place in London today, but the glamour of the billion-dollar lingerie company is far removed from the humble aims of its founder, Roy Raymond However, after two years of operations, My Child’s Destiny filed for bankruptcy in 1986.
What is not so known about the company is the tragic story of its founder, Roy Raymond. He envisioned this and a market that would exist between the luxury the cheap brands. However, the experience was useful as it sparked a wonderful idea in Raymond’s mind. Add to this the piercing stare of the saleslady who made him feel like a pervert just for being there — the experience was truly appalling.Israel Company Developing COVID-19 Test Kit That Yields Results In 30 SecondsUnfortunately, as Wexner and Victoria’s Secret success grew, Roy Raymond’s life slowly fell apart. According to Trading Up, by 1995, Victoria’s Secret was worth $1.9 billion and had 670 stores across the United States. His brand My Child’s Destiny was declared bankrupt within two years, leaving Raymond personally liable for its debts.At the time, such a compromise did not exist and Victoria’s Secret changed that, bringing flirty bras and delicate lace thongs in a rainbow of colours to a newly sexually liberated generation who were more than happy to invest in fun, pretty pieces that only a few people (you would hope) would ever see.Wexner’s hunch paid off. Even the frothy Frenchness of the word – ‘lingerie’ – seems designed to keep all decent men a good 15 feet away from the windows, lest they be accused of being a thigh-rubbing perv.Mens shoes and boots for all occasions at Telegraph ShopHe opened his first store in Palo Alto, now famous for breeding 27-year-old trillionaires, but then just a suburb of a California suburb.
Raymond and his wife ended up divorcing, and on one fateful day in 1993, Raymond jumped to his death from the Golden Gate Bridge, leaving behind his two teenage children.Doctors Remove Live Worm From Woman’s Tonsil After Eating SashimiExperts Baffled As 57 Sailors in Argentina Catch Covid-19 After 35 Days At SeaTurkey Has A Chilling Memorial For 440 Women Who Were Killed By Their HusbandsItaly’s Sicily Island Is Offering To Pay Half And A Third Of Your Flight And Hotel ExpensesLockdown Turns Sea In UK Into A Tropical ParadiseWomen flocked to the stores while men continued to ogle the catalogue.
After realizing that his friends felt the same way when shopping for lingerie, he saw an opportunity to establish a market where basically none existed — he planned to build a lingerie store that would make men feel utterly comfortable.Sky Lagoon with Swim-Up Bar to Open Up in Iceland in 2021Two Dogs Try to Resist Roasted Chicken in Adorable Patience ChallengeVictoria’s Secret revolutionized the way people think about lingerie during that time. He went for the name “Victoria” to evoke the kind of respectability that is associated with the Victorian era.
Yes, it actually does.What do you think about this story?
A Stanford business graduate, Raymond hit on the idea when he tried to buy some underwear for his wife and was left feeling like he was about to be put on some sort of register. Roy Raymond, founder of Victoria’s Secret. After staying on as president for a year, he left to form another retail and catalogue company, this time in children’s clothes. In this scene, Zuckerberg has just asked Parker why his girlfriend looks so familiar; turns out the woman on Parker’s arm is a Victoria’s Secret model. By 1995 when the brand launched its now iconic catwalk shows, featuring supermodels including Helena Christiansen and Tyra Banks, Victoria’s Secret had become a $1.9bn company, with 670 stores across the US.