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These users are extremely price-sensitive, but they make frequent purchase and they are often in control of purchasing for the whole family. Pinduoduo claims that the approval process will be completed within 2 working days after receiving your application. In my case, 25 friends scanned the QR code trying to help me get the free product: that’s a cost of less than 1 RMB per follower for Pinduoduo!Sure enough, my awesome WeChat friends helped out and installed the App, and on the next day…The lure of Pinduoduo is not just the incredibly low prices, but the satisfaction of getting a good deal, scoring massive discounts. At the core of its success was a strong emphasis on social commerce, viral marketing & retaining users.This is made possible by the AI behind Pinduoduo, which is pushing the right products to the right users based on product popularity and users purchase history.Pinduoduo also makes great use of Customer Service Messages. - To make a purchase via Pinduoduo, shoppers form ‘teams’ and post product listings for their desired items, usually on WeChat.With that important distinction clarified, let’s get down to it.Yes, the revelation that bulk-buying means lower prices will probably not shake you to your core.Instagram’s new commerce features focus on removing friction in this journey, liberating us from our cash with increasing ease. With over 300 million active buyers, it has risen to become one of China’s top 3 shopping apps. This has also attracted some users from more developed cities by allowing them to purchase cheaper and fresher agricultural products in a more modern and stylish way.Huawei, Xiaomi and Apple Flagship stores on Pinduoduo.Pinduoduo also required the manufacturers to upload their production diaries, monitor reports etc., they even installed surveillance cameras inside their factories to keep an eye on the production which brought further controversies.In 3 years’ time, together with social e-commerce strategies, Pinduoduo has unlocked one of the markets in China with the greatest potential and has made itself stand out among all the other platforms. People are increasingly conscious of where their products come from, price is a big decision factor, and we are using technology to communicate in groups.Consider the challenge for this author, a beginner-level Chinese speaker (as in, literally started and then quickly gave up, today), trying to figure out which of these is real:The expectation that low-price means low-quality is hard to shift, however, and PDD received complaints from a mammoth 18% of customers in 2018.Below left, a real lemon I purchased from the market. In fact, JD and Taobao have tried to appeal to customers outside the major metropolises (where growth has inevitably stagnated), with mixed results.For example, this model could work well if people wanted to bulk-buy vegetables direct from producers, rather than buying the poor imitations we see in supermarkets.Alibaba is much bigger than PDD, but they are not competing on the same terms.
Pinduoduo claims that the approval process will be completed within 2 working days after receiving your application.
These users are extremely price-sensitive, but they make frequent purchase and they are often in control of purchasing for the whole family. Pinduoduo claims that the approval process will be completed within 2 working days after receiving your application. In my case, 25 friends scanned the QR code trying to help me get the free product: that’s a cost of less than 1 RMB per follower for Pinduoduo!Sure enough, my awesome WeChat friends helped out and installed the App, and on the next day…The lure of Pinduoduo is not just the incredibly low prices, but the satisfaction of getting a good deal, scoring massive discounts. At the core of its success was a strong emphasis on social commerce, viral marketing & retaining users.This is made possible by the AI behind Pinduoduo, which is pushing the right products to the right users based on product popularity and users purchase history.Pinduoduo also makes great use of Customer Service Messages. - To make a purchase via Pinduoduo, shoppers form ‘teams’ and post product listings for their desired items, usually on WeChat.With that important distinction clarified, let’s get down to it.Yes, the revelation that bulk-buying means lower prices will probably not shake you to your core.Instagram’s new commerce features focus on removing friction in this journey, liberating us from our cash with increasing ease. With over 300 million active buyers, it has risen to become one of China’s top 3 shopping apps. This has also attracted some users from more developed cities by allowing them to purchase cheaper and fresher agricultural products in a more modern and stylish way.Huawei, Xiaomi and Apple Flagship stores on Pinduoduo.Pinduoduo also required the manufacturers to upload their production diaries, monitor reports etc., they even installed surveillance cameras inside their factories to keep an eye on the production which brought further controversies.In 3 years’ time, together with social e-commerce strategies, Pinduoduo has unlocked one of the markets in China with the greatest potential and has made itself stand out among all the other platforms. People are increasingly conscious of where their products come from, price is a big decision factor, and we are using technology to communicate in groups.Consider the challenge for this author, a beginner-level Chinese speaker (as in, literally started and then quickly gave up, today), trying to figure out which of these is real:The expectation that low-price means low-quality is hard to shift, however, and PDD received complaints from a mammoth 18% of customers in 2018.Below left, a real lemon I purchased from the market. In fact, JD and Taobao have tried to appeal to customers outside the major metropolises (where growth has inevitably stagnated), with mixed results.For example, this model could work well if people wanted to bulk-buy vegetables direct from producers, rather than buying the poor imitations we see in supermarkets.Alibaba is much bigger than PDD, but they are not competing on the same terms.
Pinduoduo claims that the approval process will be completed within 2 working days after receiving your application.