However, like all companies, there are a significant number of Weaknesses and Threats to balance out the many Strengths and Opportunities it is facing.PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors.Cadbury is one of the world’s best-recognized confectionery brands. Having freelanced for years, Thomas has appeared on various online publications numerous times, but recently set up his own website 'TalkSupplement' about the world of sports nutrition. As a result, Cadbury has a significant bankroll behind it in the face of any adversity.Perhaps Cadbury’s biggest Opportunity is that of emerging markets. On the other hand, Weaknesses included a product range confined to the confectionery space, numerous product recalls, and a lack of US rights. Looking towards the future, Opportunities include emerging markets such as Asia and Africa as well as expansion into new products. This was the basis for much of the rationale of the Cadbury Report, and is one of the reasons why it prescribed in some detail the way in which the board should conduct itself: consistency and transparency towards shareholders are its watchwords.
Global Presence. If such a sugar tax were to be implemented in new areas, it would increase the end cost of confectionery for consumers, thereby thwarting sales volume and thus revenue for Cadbury.Thomas Bush is an English-born writer, entrepreneur, and fitness enthusiast.
This means that one lucrative opportunity for the multinational confectionery might be to expand its product range. Cadbury Canada produce and import several products that are sold under the Cadbury and Maynards labels, including the following:Other Kraft subsidiaries in the UK include Cadbury Two LLP, Cadbury UK Holdings Limited, Cadbury US Holdings Limited, Cadbury Four LLP, Cadbury Holdings Limited, and Cadbury One LLP.Cadbury Canada is now part of Mondelez Canada and products are featured on the Snackworks website.
Most of the Cadbury products are imported directly from the UK. The national companies – Amul and Campco are other candidates in this race.
By expanding into new products (such as healthy confectionery alternatives), it should be able to maintain its strong market position and continue driving impressive profits.Here are Cadbury’s Opportunities:Here are Cadbury’s Weaknesses: With the rapid advance of science, consumers have recently come to learn a great deal about what it means to be healthy (or unhealthy). Cadbury is internationally headquartered in Uxbridge, west London, and operates in more than 50 countries worldwide.