While the Angus BLT and Original Angus Cheeseburger bring you the irresistible classic taste of 100% Angus beef.
At McDonald's, we take great care to serve quality, great-tasting menu items to our customers each and every time they visit our restaurants.
"The burgers and snack wraps were still listed on the menu section of McDonald's website on Thursday.NEW YORK — McDonald's is cutting the Angus burger from its menu.McDonald's did not immediately say whether the burgers and snack wraps remained available in some restaurants. With our chilli chive bun, juicy 100% NZ Angus beef, crispy bacon, red onion, fresh tomato, lettuce and cheese, not much will be able to distract you from The Serious Angus. Getty Burger King, Taco Bell and Wendy's have also been rolling out new items aimed at improving the image of their food. But at a McDonald's in a Detroit suburb, the menu noted this week that they were no longer being sold.But Richard Adams, who consults McDonald's franchisees, noted that Dollar Menu has also made the Angus burger a less attractive option at around $4 to $5.At a time when the restaurant industry is barely growing, McDonald's has been playing up its Dollar Menu in ads to boost sales and steal customers away from competitors. But traditional fast-food chains are trying to evolve in a tough economic climate, when they're also catering price-conscious customers. It also runs relatively quietly with no vibration, according to the company, so you won't have to worry about all the banging and noise of traditional machines.Apparently undaunted by the average American’s less-than-average math skills, McDonald’s tried their own version of the bigger burger, the “Angus Third-Pounder,” in 2007.A Red Lobster employee spotted the crustacean's eye-catching shell color while unloading a delivery to the restaurant. The staff members realized the animal was special, and instead of treating it like normal inventory, they decided to find it a new home.
To that end, McDonald's recently introduced premium chicken wraps.
It said it was removing the burgers and Angus snack wraps to "make room for new and exciting choices for our customers. Available after 10.30am at participating restaurants. In 2009, McDonald’s launched the Angus Burger, an item priced around $4 to $5. McDonald's Angus Burger Introduced in the early 2000s, the Angus burger was an upscale alternative to regular McDonald's burgers.
Even if that hurts profit margins, executives say the strategy is critical to gaining market share and ensuring the long-term health of the company.The changes come as McDonald's looks to keep up with shifting tastes, even as it underscores the affordability of its food.